Our partnership with Leicester City began with a comprehensive research phase. We wanted to gain an in-depth understanding of the club's existing eCRM program and identify strengths and areas where improvements could be made. This phase involved close collaboration with the club's marketing team, enabling us to define clear objectives for the project.
During the research phase, we uncovered an opportunity to leverage the club's email platform more effectively. The existing system had significant untapped potential, particularly concerning campaign asset creation. Recognising this, we set out to harness this untapped potential to revolutionize Leicester City's eCRM program.