Our approach was centred around redesigning critical eCRM templates to captivate Wolves' passionate fanbase. We aimed to make these templates as engaging as possible, incorporating innovative content elements to elevate the fan experience to new heights.
Understanding Wolves' eCRM system was paramount to our success. We designed the templates to seamlessly integrate with their existing infrastructure, ensuring a smooth transition. Given Wolves' desire to take the reins of email management moving forward, we prioritised ease of use and provided them with key design assets to create content quickly and efficiently.